MAJOR PERFUMES DON’T NEED BIG BOTTLES.
A 30ml flacon named after a six-liter bottle: Jéroboam embodies exactly the kind of contrast François Hénin favors. Origino and the four other perfumes it inspired are so singular and intense, they needed a bottle that measured up to the project. The name came quite naturally. It simply fit. The slogan, meanwhile, raises a provocative question, the crux of the issue for any artistic director: What makes a perfume major? It’s up to each individual to decide whether the contents of these Jéroboamsfit the definition.
THERE WAS ORIGINO
(Origin, in Esperanto).
Invented by the independent perfumer Vanina Muracciole, Origino is a base composed of a cocktail of musks. This “ball of musks” concentrated into a perfume extract marks nothing less than a new beginning: for François Hénin, the founder of Jovoy perfumes and boutiques, it is the origin for creating a new olfactory universe: “What was nothing more than a creative olfactory exploration, a game between Vanina and me, led to the genesis of a completely new brand.” Very quickly, the pieces of the puzzle fell into place; at firstit was similar to a word game, in the form of advertising slogans.
Boha is constructed around a white flowers bouquet that evoke purity. An almost intimidating purity, like a gaze that runs through you with intensity. In his heart, gardenia mixes with jasmine and orange blossom and together burst into a compelling monotonous chant.
The perfume subtle, delicate and both opulent, will move you deeply and is worn like a provocation. Vanina Muracciole allowed herself to some eccentricities while adding to her musky base some ambery and woody note like sandalwood, reinforcing the sensual aura and the indelible sillage.
Almond, Jasmine, Musk
Jéroboam invents a purely addictive perfume, in which fruity and spicy notes fuse with an indelible assemblage of precious woods and musks. Oriental, Woody, Spicy, Musky
For François Hénin, vanilla has always been the absolute weapon of seductive souls. Vanilla is recognized over the world as an irresistible enticement to be devoured. Oriental, Gourmand, Musky
During the Roaring Twenties, French Cancan dancers in the celebrated cabarets of Paris had their own very specific perfume rituals. It is said that they perfumed “every hill and valley” — wherever they wanted to be kissed. Hauto (“skin”) is an invitation to experience the fragrance of “skin”. Floral, Fruity, Oriental, Musky
Vanina Muracciole revisits her cocktail of “enigmatic musks” with the famous “rose oud” accord, which is considered an immense classic in the Middle East. Oriental, Floral, Musky
Worn on bare skin, Origino speaks for itself. Musky