Who is THE CREATOR?
Romano Ricci (Born 1986)
Grandson of Nina Ricci
Young and Strong Family Heritage
Inspired by traditional values
twisted with modern life
Distinctive outlook (Hat)
Created in 2006
Juliette has a Gun
Juliette has a Gun is a metaphor illustrating the eternal paradox of the woman divided between a desire of romance and independence at the same time.
Juliette
Romantic facet
of the woman
The Gun
Seductress facet,
symbol of power
TARGET
Woman between 25 and 45
Strong personality
Modern outlook
Looking for a UNIQUE signature scent
Plays at femme fatale
- Gender
- Exclusively for Women
- Brand Persona
- Unique edgy and urban image
- Fame in Perfumery
- Catchy
- Price Point
- Niche but accessible
COLLECTION
DESCRIPTION
A musky, floral and fruity scent. A joyful interpretation of the Moroccan Rose,
Musk and airs of wild fruits.
Created in collaboration with Francis Kurkdjian
(2006).
COMMUNICATION
A fragrance that makes up ingenuousness and
lucidity.
STYLE
Portrait of a young, natural, innocent woman …
But nonetheless surprising.
DESCRIPTION
A rich and sensual Chypre composition. The Bulgarian Rose marries Patchouli and Vanilla to draw this fine elegance both contemporary and inevitable. Created in collaboration with Francis Kurkdjian (2006).
COMMUNICATION
Fragrance of a Lady for whom seduction bares no secret. You can smell… you can dream… but the rest lies in her hands.
STYLE
Portrait of a real seductress.
DESCRIPTION
Extreme version of Lady Vengeance. Intensity comes from an unusual dosage of Patchouli, Bulgarian Rose and Vanilla.
COMMUNICATION
Extreme temptation, extreme provocation, extreme vengeance!
STYLE
Portrait of an impulsive and passionate woman, who perfectly knows what she wants!
DESCRIPTION
A mysterious Aldehic Chypre. A wink to classic perfumery with a common head note with Chanel N5. An endless trail, powdery and enveloping.
COMMUNICATION
Citizen Queen is glamorous, elegant,
intimidating… A beauty on her own!
STYLE
A retro/vintage portrait.
DESCRIPTION
A mesmerizing blend of oriental ingredients crowned by the most evocative of all: OUD. One of the first brand to work on Oud (2008).
COMMUNICATION
The vibrant Arabian perfume heritage is the heart of this fragrance.
A tribute to Oriental culture
STYLE
Portrait of a 1001 nights fairy tale heroin, an invitation to travel.
DESCRIPTION
Mono-ingredient: Cetalox.
Allergen free.
Ideal to combine with any another perfume.
COMMUNICATION
Minimalist, elegant, pure.
A skin perfume with a „clean” & “fresh” trail.
STYLE
The anti-perfume
DESCRIPTION
A floral, musky and chypre composition. First floral fragrance of Juliette has a Gun.
60% of musk – animal base note
COMMUNICATION
Romantina is a contemporary romance where,
once again, Juliette will get the last word.
STYLE
Portrait of a free woman who love to seduce.
DESCRIPTION
A fragrance. DESCRIPTION surprising A more floral,mature green and vision metallic of Juliette
but nonetheless original!
COMMUNICATION
Unique, modern, contemporary, Mad Madame knows how to draw the attention.
And she likes it.
STYLE
Portrait of a powerful woman, who loves to be talked about.
UNIVERSAL PURSE SPRAY
Universal refillable spray.
A real jewel in the size of a lipstick. A little funnel included.
Hopping in a cab for an important meeting or a hotdate? No need to worry about carrying your favorite perfume anymore. Practical, elegant, now customizable, the universal purse spray (delivered with a funnel) is not bigger than a lipstick. They say great things come in small packages? Not a myth!
MERCHANDISING
VIALS
Available for all the fragrances.
Little envelopes containing a 2 ml
vial spray and a descriptive card.
MOUSTOUCHE
Blotters in the shape of a
moustache. One black facet,
one logoted facet. Smelling
strip paper.
BAG
Shopping bag.